Keyword


Keyword
Dt. "Schlüsselwort", "Stichwort", "Schlagwort", "Suchbegriff". Bezeichnet Worte oder Wortkombinationen, die von Internet-Nutzern in Suchmaschinen eingegeben werden. Für die Suchmaschinenoptimierung sind die richtigen Keywords das zentrale Kriterium. Die wichtigste Aufgabe der Optimierung besteht darin, die richtigen Keywords richtig in Webseiten zu positionieren, damit diese Seiten von Internet-Nutzern in prominenten Positionen auf Suchmachinen-Ergebnisseiten gefunden werden.

SEO Wörterbuch. 2004.

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  • keyword — key‧word [ kiːwɜːd ǁ wɜːrd] noun [countable] COMPUTING a word that you type into a computer so that it will search for that word in a set of documents or on the Internet: • You can search for articles containing a particular keyword. * * *… …   Financial and business terms

  • keyword ad — UK US noun [C] (also keyword advertisement) ► MARKETING, E COMMERCE an advertisement or link to a website that a company pays to have appear on someone s computer screen when they use a particular word or phrase to search for information on the… …   Financial and business terms

  • keyword — key word , n. A word used as an entry point into an index which serves to identify files, records, texts, or other data containing the key or some related word, such as a synonym. It is a type of key[15]; as, a boolean combination of keywords is… …   The Collaborative International Dictionary of English

  • keyword — / ki:wə:d/, it. / ki:word/ s. ingl. [comp. di key chiave e word parola ], usato in ital. al femm. (inform.) [parola di riconoscimento che permette a un calcolatore di identificare un programma e di accedervi] ▶◀ chiave, parola chiave, password …   Enciclopedia Italiana

  • keyword — also key word, 1807, from KEY (Cf. key) (n.1) + WORD (Cf. word) (n.). Originally in reference to codes and ciphers …   Etymology dictionary

  • keyword — /ˈkiword, ingl. ˈkiːˌwYːd/ [vc. ingl., propr. «parola (word) chiave (key)»] s. f. inv. (elab., nelle procedure di ricerca) parola chiave …   Sinonimi e Contrari. Terza edizione

  • keyword — ► NOUN 1) a word which acts as the key to a cipher or code. 2) a word or concept of great significance. 3) a significant word mentioned in an index. 4) a word used in an information retrieval system to indicate the content of a document …   English terms dictionary

  • keyword — [kē′wʉrd΄] n. a word or phrase submitted to a SEARCH ENGINE in an effort to locate relevant documents or websites …   English World dictionary

  • Keyword — A keyword is a word or concept with special significance, in particular any word used as the key to a code or used in a reference work to link to other words or other information.The term keyword in reference to Search Engine Marketing (SEM)… …   Wikipedia

  • keyword — UK [ˈkiːˌwɜː(r)d] / US [ˈkɪˌwɜrd] noun [countable] Word forms keyword : singular keyword plural keywords 1) [usually singular] a word that represents the main feature or idea of something The office was extremely tidy; efficiency was the keyword …   English dictionary

  • Keyword — Der Begriff Schlüsselwort, englisch keyword, bezeichnet: ein spezielles Wort oder Symbol im Quelltext einer Programmiersprache; siehe Schlüsselwort (Informatik) einen Suchbegriff im Bereich des Internet Marketing; siehe Keyword (Internet… …   Deutsch Wikipedia


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